Link building SEO (Search Engine Optimization) has two main objectives: increasing traffic to a website and improve website ranking in search engines. In general, the entrance more backlinks a website has, the higher your rank. However, not everything is about the amount of incoming links, is also much about the quality of inbound links. Tens of weak backlinks often not add to the value of one or two strong links valuable. Google and other search engines consider a website with a lot of strong inbound links to be expensive, and therefore rank higher. There are a lot of factors that determines the backlink value.
Anchor text- Quite simply, the anchor text is the text that is visible to someone looking for the link. For example, clicking on a link to a car insurance company as progressive progressive.com can carry, but the text that appears and click the power to "car insurance". Anchor text that is descriptive about the website or web page has more value than a simple URL link when it comes to link building SEO.
Authority- Backlinks Web sites and Web pages that Google considers it important to have more value than websites and web pages that Google does not consider important. If your site has incoming links from nasa.gov, backlink to take much more value than a backlink.
Number of links- If the link is the only link on a website that will have much more value than a link on a web page with dozens of other links. If the page has a weight of 100 and your link is the only link on the page, which receive 100% value. However, if his actions link to the page with 20 links of others who receive only 5% of value.
Age of the domain- The age of the backlink domain is likely to influence their value. Google and other major search engines trust websites more established news sites.
Relevancy- If the website's backlink is all about scrapbooking and backlink brings up another page on scrapbooking, the backlink is worth much more than if it leads to a website about exotic cars. Google weigh the value of all incoming links to a website, SEO link building is about building links, working together in concert around a common theme relevant.
